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LIVE BRIEF - Working with Sebastian Professional...

As part of out Live Brief project during our 2nd year of University we were each asked to form a group of 4 members and pick a client out of 3 choices. Myself, Manon Houston, Kasia Sztemberg & Bethany Wynn each chose to work together for Sebastian Professional, one of the biggest hair company's in the world!

Here is our concept:

Concept...

 

“A thirst for innovation and changing the game has been our raison d’être from the word go. Today is no different.” - Sebastian Professional

The powerful force that is water and all that surrounds it. Deep, dark and mysterious, the movement and current replicates the richness of long locks encased in the products that are, Sebastian.

Rich blue, smooth and lustrous stone surrounds the water that flows over it. The foundation of this beautiful rock, its form built up over millions of years are replicated in the fearless woman who flaunts the four products in her radiant hair.

Organic, nature, unconstructed, powerful & fearless…

Research stemmed from Sebastian Professional’s 4 main product categories.

  Flow, Form, Flaunt & Foundation.

To compliment Sebastian’s product and web design we are going to work with dark palettes such as, royal blues, stone greys and coals.

We are going to concentrate on the imagery around natural texture of elements surrounding water, e.g. the different flows of water: waves, ripples, falls. Also looking at the formations that surround water such as pebbles, stone, slate and plant life etc.

You can view the website our group created here: http://vanessa934.wix.com/seb1

Here you can view more images from the shoot alongside the backstage images!

Here are our final images for the client!

 Flaunt 1

 Flaunt 1

 Flow 1

 Flow 2

 Form 1

 Form 2

 Foundation 1

Foundation 2

The video can be watched here on Vimeo!

https://vimeo.com/121278591

Technology Takeover!

This is another University project and I have chosen to address the rapid increase on dependancy of technology! 

Every single day a faster and better invention is being made...over the past 50 years we've evolved so much as human beings but what have we actually accomplished. We now L.O.L instead of actually laughing, we accept hundreds of friend requests every year on social media sites which are actually making us anti-social and keeping us from spending time with our true friends... We are getting lazier with the most simplest of things, spelling, maths, even day to day conversations are now abbreviated to the shortest they can be...my question is, what are we all in such a rush for anyway? I have noticed all around me that the worst thing that could happen in our day is that our mobiles run down to 30% battery, we panic and flee to our chargers making us plugged in but tuned out. 
Technology isn't all bad, I mean how else would I be addressing this topic without it, how would I fulfil my dream job without it? How would I be able to speak to my friends and family that are all over the world?....My question is however...When will we be satisfied with what we have created, when will we say enough is enough?...When our jobs are completely taken over by machinery? When we're cast off the top of the food chain? When we look up from our phones and realise that the world we had when we were growing up has disappeared into a cold metal one instead and this is what our children and grandchildren will ever know...No countrysides, no shops due to online shopping taking over, no playgrounds because they're all too busy playing on their own mobile phones, IPads, laptops, Xbox, Playstation and whatever new invention we create next to distract the children from seeing and experiencing the real world and nature....When do we say enough is enough?...

Here are my final 5 images ...

Welcome to UNIVERSITY!

WOW !! Uni life is really hitting hard now, so much work and so little time...My desk is a MESS, my floor is covered in paper and my laptop feels as if it's about to EXPLODE it's that hot!

Lots of cutting, sticking, organising, editing and shooting is being done!!