As part of out Live Brief project during our 2nd year of University we were each asked to form a group of 4 members and pick a client out of 3 choices. Myself, Manon Houston, Kasia Sztemberg & Bethany Wynn each chose to work together for Sebastian Professional, one of the biggest hair company's in the world!
Here is our concept:
Concept...
“A thirst for innovation and changing the game has been our raison d’être from the word go. Today is no different.” - Sebastian Professional
The powerful force that is water and all that surrounds it. Deep, dark and mysterious, the movement and current replicates the richness of long locks encased in the products that are, Sebastian.
Rich blue, smooth and lustrous stone surrounds the water that flows over it. The foundation of this beautiful rock, its form built up over millions of years are replicated in the fearless woman who flaunts the four products in her radiant hair.
Organic, nature, unconstructed, powerful & fearless…
Research stemmed from Sebastian Professional’s 4 main product categories.
Flow, Form, Flaunt & Foundation.
To compliment Sebastian’s product and web design we are going to work with dark palettes such as, royal blues, stone greys and coals.
We are going to concentrate on the imagery around natural texture of elements surrounding water, e.g. the different flows of water: waves, ripples, falls. Also looking at the formations that surround water such as pebbles, stone, slate and plant life etc.
Here you can view more images from the shoot alongside the backstage images!
Here are our final images for the client!
Flaunt 1
Flaunt 1
Flow 1
Flow 2
Form 1
Form 2
Foundation 1
Foundation 2
The video can be watched here on Vimeo!
